Natural Sensations

Project challenge

Rebrand a long-standing campus food vendor with a visual identity that feels fresh, unified, and reflective of its health-conscious values.

Project goal

Create a full identity system that honors the vendor’s street-cart roots while supporting future growth across packaging, signage, and digital touchpoints.

Project solution

1. Develop a citrus+leaf-inspired brand system with an approachable badge-style logo and nature-forward palette.

2. Cohesive assets including a Tuktuk wrap, signage, uniforms, and takeaway packaging.

3. Balance tradition and refresh by integrating campus history with bold, modern visuals

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