Golden Years
Reframing senior pet adoption with an app and campaign focused on empathy, compatibility, and second chances.
Project gallery
Project challenge
Senior pets are frequently overlooked in shelters due to misconceptions about health, cost, and care even though they often make ideal companions.
Project goal
Increase adoption rates for senior pets by shifting public perception through emotional storytelling, trust-building UX, and research-backed matchmaking.
Project solution
1. Out-of-home ad campaign to reframe how people see older pets
2. Mobile app that matches adopters with senior pets based on lifestyle and readiness
3. Future shelter integration to provide support and community resources after adoption
